My name is Tobin Slaven and my full-time work is doing digital marketing work on the web. I am probably best known for my work on the website, newsletter, and social media with the national non-profit WreathsAcrossAmerica.org and their mission to Remember, Honor, and Teach.
But over the last several years, I am increasingly fascinated by how solopreneurs and small business owners are creating significant incomes (both secondary and full-time) from passion projects, hobbies, interests, and their areas of expertise - just by creating their own personally-branded, email newsletters.
Email Newsletters = Hidden Profits & Found Money?
Many well-known marketing experts will tell you, your email list predicts your income. They also say that a good email list (not spam) is the most valuable asset you can own.
If you had to start over tomorrow (or maybe start out for the first time), an email list of the people who know, like, and trust you - is like having the keys to the kingdom when it comes to achieving your income goals. It is like having an ATM. Need cash, push send. It almost sounds unbelievable, doesn't it.
It just happens there are many advantages to using email as a direct path to people who will pay you money:
1) Email is the easiest and most effective way to reach people who have given you permission to stay in touch, with a 222% ROI (VentureBeat) and 40x stickier than social media (McKinsey Reports).
2) Email is not going away anytime soon. 91% of users check email daily (Exact Target) and 3.9 billion people are expected to field email accounts by 2017.
3) And unlike many social media platforms, when you build an email list, you own it. This NOT the case with the "pay-to-play" format espoused by Facebook and many of the larger social networks who can lock you out at any time. In fact, email has quietly been predicted as the "next big social media platform" (see below for details).
So how do you turn those emails into dollars?
That is one (most common) way that folks on the web will gather an audience of people. They may inform, educate, or entertain and in exchange for "eyeballs and attention" they are getting paid for advertising or sponsorship.
When you gather around the "digital water cooler" to discuss a topic - there are many things a group of like-minded people might be interested in knowing about. If you can inform, educate, or entertain and it ends up in a transaction happening on the web - there are many businesses and products that would be happy to pay you for that introduction. The best introductions are so helpful to the people you are sharing with, that they would be mad if you left them out of the loop.
Affiliate marketing can be a tough road if that is all you are doing, because the readers of your list start to feel (I have felt this way when it was done to me) that they exist on your list so you can just hit them over the head with one offer after another. If your readers start to lose the sense of real, authentic recommendations that will help them, they are not going to stay on your list for very long.
The most direct path from email to income is to converse with your readers, figure out what they want to know or what is causing them problems - and then provide a solution.
Is it possible we might be sitting on hidden profit and found money right now and not even know it? What would it mean for you if the things that you pour your free-time into (your hobbies, interests, or even a struggling business if that is consuming your life), could actually create extra, additional streams of income you didn't know about?
That is the question I have been asking myself - and it inspired me to dig into the numbers to see how much an email subscriber is actually worth, and what are some of the different ways that people turn sending emails into regular, monthly income.
To see examples of how different email lists (big and small) are using these three strategies to earn income each time they push send, enter your email below. You will see the breakdown we have created with reported revenue and the math that compares a standard formula ( $ per email subscriber per month) for each.
In addition, you will also learn:
>> [The Non-Profit Formula] How non-profits and non-businesses can also earn with email that supporters ask for and are disappointed if you don't send
>> [The Personal Brand Formula] How side projects (hobbies) have transformed from secondary incomes to the equivalent of full-time income for doing the thing you love
>> [The Media Company Formula] How email newsletters can turn into big business when you pick the right audience and give them what they want
Click below to get all three formulas and the specific breakdowns...