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Social media and retail marketing

Brief summary of results from Extole’s recent report on retailers and preferred marketing channels. Social media tops the list, but the bottom two channels were a surprise to me.

The Difference Between Owned, Earned, and Paid Media

There are many different ways to get people to pay attention to you or your business on the web. We’ve grouped the thousands of unique source into three buckets, to help you make a plan that works for you, and targets your goals or objectives.